TOYOTA: SEE LIKE MENNA 360
360 experience featuring Menna, Marek and Meciej
Directed by Michelle Coomber
Experience the world through the eyes of three different visually impaired Paralympic skiers.
In partnership with Saatchi & Saatchi we have created this 360 experience as part of Toyota’s Start Your Impossible campaign.
These visual impairment filters were created in conjunction with these three skiers and their guides, alongside input from the Royal National Institute for the Blind in London and a team of ophthalmic consultants, to convey the skier’s perception of the world as accurately as possible.
Put on your headphones for the full experience and hear their words in 360-degree sound.
Start Your Impossible.