TOYOTA: SEE LIKE MENNA
Directed by Michelle Coomber
Part of Toyota’s “Start Your Impossible” campaign – created in honour of the company’s shift to a mobility company, and their eight-year worldwide partnership with The International Olympic and Paralympic Committees – our latest series of films puts the viewer in the eyes of 18-year-old visually-impaired British Para-Alpine World Cup athlete Menna Fitzpatrick, showing people what it’s like to ski down the world’s steepest slopes at speeds of over 100 km/hr – despite having just 3% vision.
To make the 360 interactive film as immersive as possible – and to accurately convey the skier’s perception of the world – a visual impairment filter was created in conjunction with Menna Fitzpatrick and her sighted guide, Jennifer Kehoe, with input from the Royal National Institute for the Blind in London and a team of ophthalmic consultants.
View the 360 film BELOW
And to view the @SeeLikeMenna Instagram account, which follows Menna Fitzpatrick as she trains for her first Paralympic Games, click HERE.