February 11th 2019

Archer’s Mark sign multi-award winning director James Lawes

Known for his exhilarating, effects-driven films and his ability to get strong performances from both actors and non-actors alike, Lawes’ trademark style mixes the authentic with the otherworldly to fantastic effect.

Through his distinctive mix of visual effects, fluid camera work and polished, cinematic style, James is able to bring a touch of magic to the everyday. His unique and innovative films have consistently won plaudits at Cannes Lions, EvCom’s and the New York Film Festival, including Best Charity Film three times, Best Industry Newcomer and Best Director twice.

After graduating from New York Film Academy, James directed a series of idents for ITV that won the Cobra Vision Film Festival. This landed him a year’s supply of beer, but also an introduction to the London Borough Film Funding board who subsequently funded his debut short, ‘Lady Macbeth’.

Since that illustrious start James has been working across a range of disciplines from commercials, music promos, short films, TV shows, and documentaries, but always striving to create a memorable and thought-provoking connection between audience and subject. His recent campaign for Age UK demonstrates James’ unique approach and versatile imagination.

Nicky Flemming, Executive Producer at Archer’s Mark said, “We are always interested in directors who bring a distinctive vision to the table, who offer our clients inventive and exciting ways of presenting their respective ideals.“

James’ previous clients include Sainsbury’s Bank, Renault, RBS, Halifax, EDF, Meningitis Now, Accenture, B&Q, Canon, Ministry of Defence, Royal Mail, Pfizer, Cancer Research, Age UK and Lexus to name just a few.


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