HOTELS.COM: HOTEL ACADEMY
Directed by Myles Desenberg
As part of their sponsorship of Tottenham Hotspur FC, Hotels.com recently selected AM director Myles Desenberg to shoot this tongue-in-cheek online film, which sees several Spurs players enrol in a Hotel Academy to brush up on their hospitality skills. Created by CD Russell Ramsey of CP+B London, the film provides a pastiche of the athlete training drill, instead inventing hotel themed challenges for our heroes to compete in. Drawing on Desenberg’s rich history in sports content, the film collides drills and thrills as Ben Davies, Christian Eriksen, Michel Vorm and Juan Foyth attempt to create towel swans, make beds and carry luggage through slalom poles. The film has been received extremely well, even sparking its own raft internet memes as fans delighted in seeing their heroes in a highly unusual setting.