JOHNNIE WALKER – BLUE LABEL
Directed by IAN DERRY
Tracing an epic journey through Scottish landscapes, the campaign, entitled It’s What’s Inside, explores the unique qualities of the iconic Johnnie Walker Blue Label and the new limited-edition Johnnie Walker Blue Label Ghost and Rare Port Ellen.
Something Inc have teamed up with Archer’s Mark and director Ian Derry to create two epic, new films for Johnnie Walker Blue Label and Johnnie Walker Blue Label Ghost and Rare Port Ellen, whiskies crafted with highly sought-after stocks from the long-closed Islay distillery of the same name.
The films explore how rare natural ingredients and breathtaking Scottish elements, combined with the craft of the brand’s Master Blender Jim Beveridge and his small team of passionate blenders, shape the remarkable depth of character of these whiskies.