Lloyds Bank: Small Business
Directed by Alex Winckler
In collaboration with Y&R London (formerly RKCR/Y&R), this B2B campaign highlights how the Lloyds Bank Business Current Account is tailored specifically to the needs of Britain’s small business owners. Each of the three films features a different small business owner in the spotlight, putting them above other, usually more celebrated positions, finally giving them some much-deserved celebration.
Three films were delivered, with “Florist” leading the charge, followed shortly after by “Electrician” and “Courier”. With direction from BAFTA-nominated director Alex Winckler, the films feature Winckler’s trademark mix of carefully-calibrated performances and concise visual storytelling. Placing small business owners at the forefront, the films remind customers of the value of a personal touch – in both business, and banking.
Richard Carpenter, Head of B2B Marketing within the Lloyds Banking Group, was delighted with the results: “’Y&R London and Archer’s Mark, in combination with some excellent media planning, have truly delivered the right balance of a highly targeted campaign with the right creative standout and message.”