POWERADE: EVOLUTION OF FOOTBALL
TRAINING AND CONDITIONING
Directed by MYLES DESENBERG
In the run up to the 2018 World Cup, Director Myles Dysenberg created this surprising series of films exploring how elite performance has evolved over the years.
Produced in collaboration with M&C Saatchi Sports & Entertainment and Powerade, and featuring international stars Javier Hernandez and Mario Götze, the films take a light-hearted look at the evolution of kits, balls, boots and hydration, all brought to life through striking infographics.