WISH: TIME ON YOUR HANDS
Directed by LAURENT BARTHÉLEMY
With so many high-profile players forced to sit out the World Cup after their nations failed to qualify, the big question was how would they spend this unexpected slice of spare time?
From this starting point, the Archer’s Mark creative team, including director Laurent Barthélemy, worked with Wish to develop the resulting concept – ‘Time On Your Hands’.
Through the ensuing series of six TVCs, we see these international stars get inspired by the array of products available through the Wish Shopping app, and challenge one another via group message to take up a new and unexpected hobby. The result is a chain reaction of funny, creative one-upmanship, with surprising and entertaining results.
See the individual films in the campaign below