"We wanted this film to honour each facet of Zoella's character."
Fiona Bamford-Phillips, Producer
“Zoella is one of the biggest YouTube personalities of our age, renowned for her sense of style, her quirky nature, and her remarkable candidness,” said Fiona Bamdford-Phillips, our Head of Production. “We wanted this film to honour each facet of Zoella’s character.”
Besides the standard TVC, materials from our film were screened online, across social channels, in cinemas, and even across giant outdoor digital displays, making this one of the most visible and far-reaching of our campaigns.